E-Malt.com News article: USA, MA: Samuel Adams releases Alpine Spring, a new seasonal beer

The brewers at Samuel Adams have crafted a brand new seasonal beer, Samuel Adams Alpine Spring, the company announced on January, 13.

Although it's being released for the first time this month, Samuel Adams Alpine Spring was awarded a pre-release gold medal in the Munich-Helles category at the Beverage Testing Institute's recent World Beer Championship with an "exceptional" score of 93.
What Jim Koch, Founder and Brewer, has to say about the beer: "As brewers, we pride ourselves on developing our seasonal beers to capture the essence of each season. Fall, winter and summer are distinct seasons and it's easier to recognize beer styles that complement seasonal palates and menus. But spring has always posed a unique challenge -- we're in limbo, waiting for winter to be over and for summer to arrive. Not only is Alpine Spring a new recipe, but it's our first unfiltered lager."

Samuel Adams Alpine Spring will be available nationwide from January to April in six-packs, with a suggested retail price of $7.99.

Additionally, Samuel Adams Alpine Spring will be available, alongside the new Samuel AdamsŪ Whitewater IPA, in the Samuel AdamsŪ Brewer's Choice Variety 12-Pack, with a suggested retail price of $13.99.

Samuel Adams Whitewater IPA is a new, fusion-style brew that mixes two popular craft styles: the crisp, spicy wheat character of a white ale and the intense hop flavor of an IPA. Whitewater IPA will also be in six-packs beginning in February.

Samuel AdamsŪ Noble Pils, which is now replaced as the spring seasonal by Samuel Adams Alpine Spring, will be available year-round in six-packs and 12-packs as part of the Samuel Adams Brewmasters Collection.

About the Boston Beer Company:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father's attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston LagerŪ, in recognition of one of the nation's great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 30 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening. The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel AdamsŪ beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market.


18 January, 2012