E-Malt.com News article: USA: Blue Moon Brewery releases Caramel Apple Spice Ale

MillerCoors' Blue Moon Brewery is introducing a new fall release, Caramel Apple Spice Ale, Cnbc.com reported on August, 30

The Caramel Apple Spice Ale will be sold in Blue Moon’s fall variety pack, along with the Blue Moon Belgian White, Belgian Pale Ale and Harvest Pumpkin Ale.

The new release looks to capitalize on the success of Blue Moon's flagship beer, Blue Moon Belgian White, which grew 19 percent in 2011 to become the 18th largest U.S. beer brand according to Beer Marketer's Insights.

“I never knew it would be as successful as it is,” says Blue Moon Brewing Founder and Brewer Keith Villa. “I originally thought it would peak out about 10 years ago, but it just keeps growing at about a double-digit rate.”

Blue Moon is now the anchor of Tenth and Blake, MillerCoors' craft beer division, which also oversees the Leinenkugel’s, Pilsner Urquell, Peroni and Killian’s brands, among others. While MillerCoors is fighting headwinds in the face of a decline in overall beer consumption, Tenth and Blake continues to be a bright spot. Tenth and Blake accounts for less than 10 percent of MillerCoors sales volume, but it posted double-digit growth in the second quarter.



31 August, 2012