E-Malt.com News article: 231

Warsteiner Brauerei Haus Cramer, the first brewery from Germany, has increased its beer prices on the 1st of April and it already feels the effect of this augmentation. The beer sales have begun to fall and this happens after an important growth of beer sales registered by Warsteiner in the first quarter of this year.

This Saturday at a press conference in Dortmund, the brewer which holds a sure share of 7% in the German beer market, has expressed its point of view on this situation. According to Warsteiner this drop is a temporary effect of the price increase and this will be, according to its own estimations, followed, by a rise in sales of 1%. Furthermore besides this anticipated growth, Warsteiner also expects an increase of EUR 15 mln in its turnover as a result of this price rise.

Warsteiner mentioned as well that it is likely that other German brewers increase, at their turn, the prices for their brands due to the increasing energy and raw material costs.


22 April, 2002