E-Malt.com News article: USA, NY: Blue Point Brewery releases revamped Hoptical Illusion IPA

Proving there’s always room for improvement, Blue Point Brewing Company, Long Island’s oldest and most award-winning craft brewery, announced on April, 1 the official release of the newly revamped Hoptical Illusion, their popular IPA.

Inspired by the recent success of the Sandy session IPA collaboration beer and anticipating the trend toward brews that are less hop-forward and more accessible, Blue Point Brewing Company hopes this updated version of Hoptical Illusion will allow them to appeal to a greater number of beer drinkers.

By eliminating its signature hop-back process and significantly reducing the malt bill, the improved Hoptical Illusion’s ABV has been reduced to 2.3% from 6.8%, and boasts 7 IBUs per 12-ounce serving.

Mark Burford, Blue Point’s Brewmaster and Co-founder says: “We think this is a real win for everyone. We’re sure our current Hoptical Illusion fans will enjoy this superior iteration and, ultimately, the shift away from the hoppy profile will help us attract a whole new crowd of drinkers who typically choose big beer brands.”

In order to avoid brand confusion among consumers, original Hoptical Illusion will no longer be available for purchase at retailers. Limited quantities are available until supplies run out at the Blue Point Brewery Tasting Room, with a one-case per person limit.


03 April, 2013