E-Malt.com News article: USA: MillerCoors planning high alcohol content beer

MillerCoors LLC will introduce a high alcohol content beer, Miller Fortune, and a hard cider targeting men, Smith & Forge Hard Cider, in the first half of 2014, The Business Journal reported on August 15.

A MillerCoors spokeswoman confirmed the brands will hit shelves next year.

Miller Fortune, at 6.9 percent alcohol by volume, aims to compete with Anheuser-Busch InBev’s Bud Light Platinum, a 6 percent ABV beer introduced last year, AdAge reported. Those are both higher than typical domestics.


16 August, 2013