E-Malt.com News article: Canada, ON: Collective Arts Brewing to open with its launch beer Rhyme & Reason Extra Pale Ale

Collective Arts Brewing has announced the release of its first project, Rhyme & Reason Extra Pale Ale, Canadian Beer News reported on August, 23.

Debut brand Rhyme & Reason Extra Pale Ale was developed by “brewmaster-in-residence” Ryan Morrow, who describes it as follows:

Rhyme & Reason 5.7% abv showcases the very best hops and it’s far more sessionable than the typical American IPA.

Rhyme & Reason has been soft launched on draught at several bars and pubs in Toronto and Ottawa, but it will be the release of the bottled version next month that will showcase the full scope of the Collective Arts mission, as each label will feature artwork from one of almost 90 artists in various media including visual art, photography, film and music. To facilitate multimedia content, each label can be scanned with the Blippar mobile app to launch online short films, music videos, artist interviews and more.

Rhyme & Reason Extra Pale Ale will be officially released on September 12th with a launch event at the Gladstone Hotel in Toronto. Following the launch, it will be available in bottles at LCBO locations, and on draught at select licensed establishments.



23 August, 2013