E-Malt.com News article: USA, MT: Big Sky Brewing Company drops trademark lawsuit against AB InBev

Anheuser-Busch InBev has removed its "Hold my beer and watch this" videos from its Bud Light YouTube page, and the craft brewer that sued over use of the phrase has dropped the legal action, ABC Fox Montana reported on January 23.

Big Sky Brewing Co. of Missoula, MT, sued AB InBev in December, saying it had a trademark for the phrase "Hold my beer and watch this," and had used the slogan since 2004.

Big Sky dropped the suit on January 22 in exchange for AB InBev removing the videos, created by actor John Krasinski of the TV show "The Office" and his business partner. There was no financial settlement.

The videos, which debuted in early December, were popular and had millions of views before being taken down on January 15.


24 January, 2014