E-Malt.com News article: USA: MillerCoors introducing Blue Moon Cinnamon Horchata Ale this month

Blue Moon Brewing Co. is rolling out a new beer that offers a flavor of company founder Keith Villa's Mexican heritage, Milwaukee Business Journal reported on July 30.

Blue Moon, a Golden, Colo., unit of Chicago-based MillerCoors LLC, is introducing Blue Moon Cinnamon Horchata Ale in August. The beer is crafted with cinnamon, Belgian dark candy sugar and long-grain rice and is inspired by the traditional and popular Latin American drink known as horchata.

"Growing up in a Mexican family, I had horchata all the time when I was young, but then I rediscovered it in recent trips to Latin America," said Villa in a press release. "I wanted to develop a brew for adults that combined the refreshing and creamy attributes of the traditional horchata, so I'm beyond pleased that we finally made it a reality. It brings me great pride to introduce this brew into the market."

The new beer will be available Aug. 1 in limited supply in select cities in Texas, California, Colorado and New York. The beer will be included in fall and winter brewmaster sampler packs nationwide.

Blue Moon is part of MillerCoors' Tenth and Blake Beer Co., which markets craft beers, imports and ciders including Blue Moon, Leinenkugel's, Pilsner Urquell, Crispin and Henry Weinhard's. MillerCoors has administrative offices and a major brewery in Milwaukee.


01 August, 2014