E-Malt.com News article: Australia: AB InBev and Lion sign agreement on exclusive distribution of Corona Extra in Australia

Anheuser-Busch InBev and Lion have re-signed a new agreement which will see Lion exclusively distribute Corona Extra in Australia, TheShout reported on June 12.

Lion Australia managing director James Brindley said that he was looking forward to continuing to market and distribute the popular beer as part of Lion’s portfolio in Australia.

"Corona is a favourite beer for many adult Australians and we are excited that this much-loved brand will continue to be part of Lion’s portfolio of great brands."

A spokesperson for Lion said the deal was for "several years" and that this agreement was only for Corona Extra. The deal to distribute Corona's sister brands is still in place and will continue.

Lion initially signed the deal to distribute Corona in 2012, with Brindley telling TheShout at the time, that Lion was not just warming the seat for Coca-Cola Amatil.


12 June, 2015