E-Malt.com News article: USA, WI: Westallion Brewing Co. to open in West Allis on April 23

When Westallion Brewing Co. opens next year, it will be West Allis' very first brewing company. Erik and Kim Dorfner are the husband-and-wife team behind the venture and they hope to open the brewery on April 23, 2016, which is the 500-year anniversary of Reinheitsgrebot, the German "Beer Purity Law," OnMilwaukee.com reported on September 10.

The trademark on the name has not been finalized, so the Dorfners are currently calling the company "Stallion Brewing Co."

"The 'Westallion' name should be finalized this week," says Erik.

Westallion Brewing Co. will open in a former storage facility at 1825 S. 72nd St. in West Allis. The 6,000-square foot space will feature a brewery, a tasting room and eventually a beer garden.

Westallion Brewing Co. will start with eight different beers, including German- and British- style beers along with a seasonal and a "historic" brew. Erik, who has a history degree from the University of Wisconsin-Milwaukee, wants to brew a variety of the "lost" beers that disappeared during Reinheitsgrebot.

"A lot of beers became extinct during the German Purity Law, and we are going to attempt to recreate them," he says.

Westallion Brewing’s beers will also be available in liquor stores and in 10 West Allis-based bars, five of which have already signed on. "Eventually, we'll expand to more bars, but 10 for the first year," says Erik.

Both Erik and Kim have a solid history in the beer industry. Kim is the event planner for Best Place at the Historic Pabst Brewery, and Erik worked for Lakefront Brewery as the warehouse manager and, later, in production.

"Westallion" is a nickname for people who live in West Allis, but Erik and Kim are not poking fun – just having fun – with the name. Erik was born and raised in West Allis and, although the couple currently lives in Franklin, they plan to move back.

"We didn't want to rub people the wrong way with the name and we thought about it for a long time," says Erik. "We didn't want to perpetuate any stereotypes – like Dirty Stallis – but we really like the name and think it's unique and specific and represents who we are."

Erik says he has always been a "beer guy," but when he was stationed in Japan while serving in the Marines, he became "obsessed" with beer because of the lack of options. Later he became more obsessed with good beer and started home brewing immediately after he was discharged.

"I came home and took on home brewing with a vengeance," says Erik. "I started entering contests and I placed in every one. That gave me a lot of confidence."


11 September, 2015