E-Malt.com News article: Australia: Heineken announces the launch of a mystery new product later in August

Heineken has announced the launch of a mystery new product in Australia which promises to change the way Australians enjoy their afternoon beer, B&T reported on August 17.

Ready to refresh the nation from the end of August, the new offering will provide Australians with a beer that enables drinkers to ‘have it all’ through its unique key attributes.

More than just another beer, Heineken will debut the new product in unforgettable style, hosting a major event that will showcase what ‘Having It All’ means through a unique experience. Guests will have the opportunity to enjoy an iconic Australian summer afternoon in the middle of winter with guests transported to alternate summer oasis. The action will kick off at 3pm and guests will not want to miss a minute.

Taking place on the rooftop of a new five-star Sydney CBD hotel, Heineken will open up an exclusive indoor-outdoor beach club, which will be fully enclosed for the occasion, to give consumers the chance to get out of the cold and step into the heat of summer.

Complete with heated pool, music, entertainment and great summer food along with a few surprises throughout, summer will arrive early for guests to bring cheer to the last cold and dreary weekend of winter. Guests are encouraged to bring out their summer wardrobe for the party to truly enjoy and make the most of the summer oasis!

Most importantly, it wouldn’t be a true Heineken event without premium, chilled beer, and this will be no exception. The event will give guests the chance to be among the first in the world to try the new Heineken® product for themselves so they can really experience how they can Have It All.


15 August, 2016