E-Malt.com News article: 3193

Russia: Yarpivo group is one of the leaders at Russia’s tap beer market. Based on its performance for 7 months in 2004, Yarpivo ranks third in sales of tap beer in Russia preserving 3 % of keggered beer at Russia’s market. For 7 months of 2004, the company sold 929 thousand of tap beer, which is by 4,5% more than for 7 months in 2003 (889 thous. decalitre.), the press-service of the Union of Russian Brewers has recently reported.

For 12 months in 2004, Yarpivo plans to sell 1,6 mln. decalitre. of tap beer. Based on its performance in 2003, the company sold 1,5 mln. decalitre of beer in keggers, exceeding its performance in 2002 by 23%. Yarpivo has been producing beer in keggers since 1998. Keggered beer line of German company “KHS” is one of the powerful companies in the world. Its production capacity is 20 kegger/hour planning to be extended to 360 kegger/hour, equipped with modern technological facilities for beer filtering beer enabling to achieve highest quality of product. Currently, the following brands are keggered: "Yarpivo Original", "Yantarnoe", "Temnoe" and "Osoboe" and share of tap beer amounts to 3% of the total sales of products of Yarpivo company. Yarpivo has stable growth in sales of tap beer for last years. Since 1999, till 2003, sales of keggered beer increased 5 times. The company could attain these results owing to the best price – quality ratio, high quality service, and certainly expansion of sales geography, i.e. development of new regions. Alongside with stability of sales many Russia’s regions such as Kurgan, Sverdlovsk, Amur, Krasnoyarsk regions, Vladivostok, Khabarovsk, Irkutsk, Bashkortostan, Khanty-Mansijsk Autonomous National Area are being intensively developed.

Within the framework of implementation of the program on popularization of beer in keggers, in 2004 – 2005, Yarpivo plans to considerably increase firm equipment for bottling of beer, a number of stationary summer pavilion; to finish staff of representatives and merchandisers in key regions where keggered beer is sold; to conduct social programs aimed at stimulation of all stages of distribution and final consumer; production of premium sort of tap beer. By summer season, a group of Yarpivo companies extended a period of storage life of keggered (tap) beer from three to four months. Thus, Yarpivo, is becoming accessible for all regions of Russia, which fact is especially enjoyable by people living in remote regions of the Far East, Siberia.


06 September, 2004