E-Malt.com News article: Australia: Wine most popular, but beer most drunk by Australians - report

The Roy Morgan Alcohol Currency Report has found that 69.3 per cent of Australians aged 18 and over drink alcohol in an average four-week period, the Food Magazine reported on April 12.

According to the report, of all Australians 18+ years old, 44.5 per cent consume wine, 39.1 per cent consume beer, 27.5 per cent consume spirits, and 13.6 per cent consume cider.

When looking at drinkers by gender, men are the predominant consumers of alcohol, with 74 per cent consuming alcohol in an average four-week period, compared to 65 per cent of women.

Women had the highest incidence of wine consumption, with nearly 50 per cent of all women drinking wine in an average 4 weeks compared to 39 per cent of men. Wine skews to older drinkers, with the highest incidence among 50+ and 35-49 year olds.

In contrast, beer is consumed by 59 per cent of men in an average 4 weeks, compared to only 20 per cent of women. Beer is fairly constant across age, increasing slightly from 18-49, but declines for the 50+ age group.

Cider is fairly evenly split between the genders with a slight skew towards women, but it is heavily skewed to younger Australians compared to old, with 27 per cent of 18-24 year olds consuming cider in an average four weeks compared to 7.8 per cent of 50+.

In Australia, 128.8 million glasses of alcohol were consumed by 11.6 million drinkers in an average seven-day period in 2017.

Beer has the highest Share of Throat across Australia, accounting for 44 per cent of all alcohol volume consumed by drinkers, compared to wine at 32 per cent. And while cider has experienced an increase in popularity over the last decade, it still represents only 3.3 per cent of all alcoholic volume.

“While wine is the most popular choice of alcoholic drink among Australians, it’s interesting to note the largest volume of alcohol is beer, representing 44 per cent of all alcohol in a 12 month period. There has been a decline in alcohol consumption among men, who in the last five years have gone from 76.5 per cent consuming alcohol to 73.9 per cent in an average four week period,” said Michele Levine, CEO, Roy Morgan.

“This is contrasted by the rise of women consuming alcohol, which has increased from 64.1 per cent to 64.8 per cent. Young people have also declined in alcohol consumption, with 18-24 year olds decreasing from 71.8 per cent alcohol consumption to 68.1 per cent in an average four weeks. This is compared to 50+, who have increased from 69.4 per cent to 70.2 per cent.”


12 April, 2018