E-Malt.com News article: South Korea: Diageo to start selling limited edition White Walker whisky in mid-December

Diageo Korea will begin selling White Walker by Johnnie Walker Scotch whisky in South Korea in mid-December, according to the head of the U.K. distiller's local subsidiary.

The limited edition Scotch whisky was inspired by the most enigmatic and feared characters on the hit HBO show "Game of Thrones" ― the White Walkers.

Since the U.K. headquarters of Diageo announced its release, fans of the show and whisky lovers have been curious about import of the limited edition to Korea.

"Game of Thrones Season 8 will start in April next year, so Diageo collaborated with HBO to release the limited edition Scotch whisky," Diageo Korea Managing Director Robert Rhee said in a press conference Tuesday at the company's new office which opened in July on Yeouido in Seoul. "Many fans have asked about its release here on social media."

White Walker will be available at Costco Wholesale stores and other hypermarkets nationwide, according to Diageo Korea.

The company will also come up with a gift package of White Walker during the Lunar New Year holidays.

It is considering selling the limited edition whisky in Korea until April 2019.

White Walker also features a temperature-sensitive ink technology, so "Game of Thrones" fans will be able to read "Winter is Here," a famous line of the show, on the bottle when it is frozen.

Rhee said the price of the new product will be slightly higher than Johnnie Walker Black Label.

He added Diageo Korea will also release a new beer in Korea next year, saying his company expects continuous growth in the nation's imported beer market.


07 November, 2018