E-Malt.com News article: Spain: Cost of a pint of beer in Spain could fall to 64 eurocents after pandemic

With holiday plans on hold due to the coronavirus pandemic, popular destinations across the world are holding on tight for the moment when travel restrictions are relaxed, the Manchester Evening News reported on April 18.

One wholesaler has predicted that tourist hotspots in Benidorm and Majorca will try to entice people back with cheaper-than-chips pints.

Derek Payne, a worldwide supplier of beer, wine and spirits, told Euro News Weekly that the cost of a pint in Spain could fall to as little as 50 pence.

With food and drink businesses around the world heavily impacted by the coronavirus crisis, Derek said it made sense that local establishments would slash prices.

“Busier bars with larger turnovers have been selling beer at low cut prices for some time," Derek told the publication.

"It’s realistic to think they will have offers, like a pint for €1 - or as low as 64 cents (50 pence)."

It's expected that a higher volume in sales would mean alcohol was profitable for businesses selling at lower prices.

The cheapest place to buy beer in Europe is Bulgaria, where bottles go for around 70p.

Meanwhile, beer importer Ken Thomas told Euro News Weekly he had had interest from Benidorm from businesses seeking 'cut price deals'.

"It seems beer is the ingredient businesses are going to use to encourage back the punters", he said.


19 April, 2020