| E-Malt.com News article: USA, UT: Park City Brewing plans second location in Salt Lake City in 2022
Under new ownership, Park City Brewing has launched five new beers, expects to open its new taproom next month and plans to open a second location in Salt Lake City in 2022, The Salt Lake Tribune reported on November 10.
The new canned beers celebrate quirks of the mountain town considered the birthplace of craft brewing in Utah, from its history to its weather. And Park City Brewing expects to add seasonal and limited edition batches near the end of the year, said president and director of operations Jeff Tito.
A brewery and taproom are slated to open in December in Kimball Junction, possibly with a barbecue-style menu, Tito said. For now, the new beers are being produced under contract brewing with Uinta Brewing in Salt Lake City.
He and head brewer Mike Perine experimented with about 20 beer recipes before settling on the current lineup, Tito said. Using Park City-inspired names for each beer, he added, drives home that everything the company does is local.
The beers currently are sold in cans, with Powder Buoy also served as a draft.
They’re available in multiple Park City locations, including O.P. Rockwell, Grappa and Downstairs, and in Salt Lake City at Whiskey Street and Piper Down Pub. Each is 5% or less alcohol by volume.
Tito said the new beers and branding came about after an overhaul of the leadership of the company. Of the 27 investors who are backing Park City Brewing, he said, none were previously involved with the company.
“[This is a] complete change and movement in a different direction,” Tito said.
Park City Brewery opened its taproom in 2015 and closed it in 2019, with its Instagram account documenting its temporary brewing home with Shades Brewing in South Salt Lake. At the time, the company said the move was prompted by its need for more space, Utah Beer News reported.
Park City Brewing’s new website explains that, in 2020, “a new group who wanted to keep the beer flowing took over.”
Perine, the company’s brewmaster with 15 years of experience, was head brewer and barrel manager at Real Ale Brewing Co. outside Austin, Texas, the website notes. “He’s inspired more by flavors and seasonality than by any one style, which means you’re never going to get bored with his beers,” it says.
Tito said he and the new team have spent “a lot of time” talking with community members about what kinds of beer they want. That’s something that’s harder for large beer companies to do, he said.
“We’re trying to make sure that what we’re doing is exciting,” Tito said. “I think this is the beginning of the excitement.”
10 November, 2021
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