E-Malt.com News article: Spain & UK: Spain’s Madrí Excepcional Beer coming to the UK stores

One of Spain's most popular beer brands will soon make its debut on UK supermarket shelves. Grocery chain Morrisons has announced it will be stocking holidaymakers' favourite Madrí Excepcional Beer in stores across the UK, the Wales Online reported on March 12.

The renowned Spanish brew has been labelled as the ultimate choice for get-togethers this spring, or for football fans to crack open while watching La Liga fixtures on TV. Now available in-store and online, customers will be able to pick up a 12-bottle pack for just £9.99 – as part of a special introductory offer.

Madrí Excepcional Beer is brewed through a unique collaboration between La Sagra and Molson Coors in Madrid. The crisp, clean and refreshing beverage has a short, bitter finish and it is rapidly becoming a popular choice for UK drinkers.

Callum Keaney, beer buyer at Morrisons, said: “We know that customers are always on the lookout for new and exciting beers in store, so we’re excited to bring a taste of Spain with the launch of Madrí Excepcional. With the weather warming up and the days set to get longer, we hope this beer will be a staple at get-togethers this spring.”

Madrí Excepcional has been called "The Soul of Madrid" and has all the taste characteristics of a modern European-style lager. La Sagra has been brewing since 1911 and its traditions are continued by a passionate team of beer lovers brewing exceptional quality beers for Spain and beyond.


13 March, 2022