E-Malt.com News article: India: Glenmorangie introduces new single malt Scotch whisky X in India

Glenmorangie introduces a new single malt Scotch whisky designed specifically for mixing. Developed in collaboration with top global bartenders, X by Glenmorangie's sweeter, richer flavour is ideal for tall, simple serves that promise to refresh the way single malt whisky is enjoyed, IANSlife reported on March 31.

The brand's whisky makers are endlessly inventive in their quest to create delectable whiskies. In addition, they create their more delicate, fruity spirit in Scotland's tallest stills and age it in the world's finest casks. The brand has created the ideal single malt whisky for mixing in search of new flavour combinations.

The creators drew from the brand's epic array of casks to achieve the whisky's wondrous cascade of flavour. As a result, a freewheeling single malt emerges, with swirling aromas of pear and vanilla laying the groundwork for rich orange sherbet and fudge. This versatile single malt has a rich flavour that not only complements, but also cuts through a variety of mixers to create delectable drinks.

To inspire mixing, the series of refreshingly simple serves, each of which requires only 2-4 ingredients and is simple to make at home with X by Glenmorangie. They include twists on familiar classics that are simple to make at home (Glenmorangie X Tonic, Glenmorangie X Cola) and swizzle-style drinks for entertaining (Glenmorangie X Brunch, Glenmorangie X Date Night, Glenmorangie X Karaoke Party and more). Glenmorangie's X is delicious mixed with any flavour you want.

Dr Bill Lumsden, Director of Whisky Creation, The Glenmorangie Company said, "X by Glenmorangie came from our dream of creating even more flavour possibilities, with a single malt that's made to mix. Consulting with top bartenders, we crafted this sweeter, richer single malt for all those enjoying mixing at home.

"Luscious with vanilla and pear, succulent orange and honeysuckle, all drizzled with chocolate fudge, X by Glenmorangie is perfect paired with a favourite mixer. So, whether you're planning a brunch or a date night or want to experiment with your own flavour combinations, this whisky will bring your drink the x-factor!"

Commenting on the new launch, Smriti Sekhsaria, Marketing Head, Moet Hennessy India said, "We are delighted to introduce our consumers in India to the most versatile single malt made for mixing- X by Glenmorangie. There is a growing segment of individuals in India today that are adventurous and taste curious. They enrich their palates with offerings that allow them to elevate their drinking experience. X by Glenmorangiewill appeal to this new generation of drinkers who might not have previously considered the delights of single malt whisky, and are curious to experiment with the flavour possibilities it inspires."

X by Glenmorangie is available in select retail outlets across various cities in India.



01 April, 2022