E-Malt.com News article: 415

Today, November the 20th 2002, Interbrew, The World’s Local Brewer, announced the reaching of an agreement with Boon Rawd Brewery to produce Kloster under licence in Thailand. Kloster is the third flagship brand in the Beck & Co portfolio. It has been available in Thailand since 1975 under licence agreement with Thai Amarit Brewery.

The production, distribution and marketing of Kloster® will be transferred from Thai Amarit to Boon Rawd at the beginning of 2003. Both Interbrew and Boon Rawd have made a strong commitment to continue to develop Kloster®'s market share, utilising Boon Rawd's vast knowledge of the local beer market, the company said.


20 November, 2002