E-Malt.com News article: 425

The US beer brand Budweiser will sponsor the UK’s FA Premier League and will become the official beer of one of the most marketable sporting leagues in the world until the end of the 2003-2004 season. Budweiser will also be the exclusive beer advertiser on the new FAPL website http://www.premierleague.com

Andrew J Day, vice president and managing director of Anheuser-Busch Europe Ltd, said: "Budweiser's partnership with The FA Premier League is an outstanding fit, bringing together two brands with a commitment to quality and dedication to being the best. The demographic of Premier League fans closely matches that of Budweiser drinkers. Budweiser has a long tradition of supporting world-class sports, and we look forward to a successful association as we work together with The F.A. Premier League."


03 December, 2002