E-Malt.com News article: USA: Modelo surpasses Bud Light in US ranking amidst non-alcoholic trend

As Americans raise their glasses to celebrate National Beer Day this year, there’s a notable shift in the beer hierarchy. Modelo has officially overtaken Bud Light as the nation’s preferred beer, marking a significant change in consumer tastes. This trend is not just about the rise of a brand but also reflects a broader movement towards non-alcoholic (NA) brews, which are gaining traction across the country, New York Post Gazette reported on April 7.

The ascent of Modelo is a testament to the evolving palate of American beer drinkers, who are increasingly reaching for this Mexican import. The brand’s success can be attributed to its robust flavor profile that resonates well with consumers looking for a fuller-bodied lager. Meanwhile, Bud Light, once the undisputed king of American beers, has seen its reign challenged by this changing market dynamic.

The surge in non-alcoholic beer options is another fascinating development, as health-conscious consumers seek out alternatives that allow them to enjoy the social aspects of beer drinking without the alcohol content. This shift is not just a fad but a reflection of a growing health and wellness trend that prioritizes responsible consumption without compromising on taste.

As we observe National Beer Day, it’s clear that the American beer landscape is undergoing a transformation. The rise of Modelo and the burgeoning popularity of NA brews are reshaping industry standards and consumer expectations, signaling a new era for beer enthusiasts and the beverage industry alike.


08 April, 2024