E-Malt.com News article: 453

MicroStrategy(R) Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence software, today announced that Germany-based Krombacher Brewery is using the MicroStrategy Business Intelligence Platform(TM) to perform sales and marketing analyses.

Krombacher has approximately 1,200 breweries in Germany producing nearly 5,000 different beers.

"We chose MicroStrategy for its flexible, Web-based analytical platform," said Hubert Mueller, sales manager at Krombacher Brewery Bernhard Schadeberg.

Today, MicroStrategy technology enables our employees to access the data warehouse via the Web as well as receive valuable information via email and Short Message Service (SMS).

Several hundred Krombacher employees, including the sales force, controlling department and management, use the MicroStrategy platform to analyze real-time sales activity against an IBM DB2 data warehouse.


17 December, 2002