E-Malt.com News article: Mexico: 80% of Mexicans choose beer over other alcohol, survey shows

According to a survey conducted by the global consulting firm Appinio, 80% of Mexicans over the age of 18 will choose beer over other alcoholic beverages in 2024, FreshlyBottled.com reported on November 17.

This trend is even more pronounced among millennials (27-42 years old), reaching 88%, followed by Generation X (43-57 years old) and baby boomers (58-65 years old).

Customers are seeking new flavors, such as Indio Agave beer, which offers a unique experience: fusing the great taste of Indio beer with a delicate touch of blue agave.

The survey confirms that incorporating agave into beer not only enriches the flavor with sweet and distinctive notes but also connects with Mexico's cultural identity.


01 December, 2025