E-Malt.com News article: 492

Carling, the UK's biggest selling lager, is aiming to sponsor the Scottish football teams Celtic and Rangers, also known as The Old Firm, investing £12m, beginning in July 1st 2003 during three years.

Carling is already one of the football's biggest sponsors in the UK. The company has supported the Carling Premiership for nine years (1992-2000). Carling also keep partnership deals with clubs such as Arsenal, Tottenham Hotspur, Leeds United, Sunderland AFC, Aston Villa, West Bromwich Albion, Blackburn Rovers and Wolverhampton Wanderers.

Coors Brewers, the owner of Carling, said “one of the key reasons for the sponsorship was the company's aspirations for Carling to become a major player in the Scottish lager market as well as further global plans.”

"We are excited about working with the Old Firm in Scotland and much wider afield. Both Rangers and Celtic are known the world over so, with Carling's heritage in football and its availability in over 20 countries, this is a great chance for three major names to work together to the benefit of Scottish football in general," said Mark Hunter, Coors Brewers' marketing and international development director.


09 January, 2003