E-Malt.com News article: USA: Beck's Premier Light Reigns as the Lowest Calorie Beer in the U.S.

There's no question the light beer category is hot in the U.S. While other import beers take their turn at light versions of their full strength brands, Beck's Premier Light continues to stand on its own as the pioneer of the "Luxury Light" category with its unparalleled German brewing tradition and status as the lowest calorie beer in the U.S.

As U.S. consumers become more and more conscious of their calorie intake, they have many choices when it comes to light beer, but only one delivers a high quality lager experience and an incredibly low 64 calories and 3.9 grams of carbs -- Beck's Premier Light. According to A.C. Nielsen YTD ending May 15, 2005, the Food, Drug and Convenience channel is reporting the growth of the import light category is up 6 percent, double the full calorie beer segment.

The nationally distributed Beck's Premier Light is brewed according to the Reinheitsgebot, the German Purity Law of 1516 and contains only four pure ingredients -- barley malt, hops, yeast and water -- the recipe for high quality German beer. Beck's Premier Light refreshing, highly drinkable flavor steals a page from its sibling Beck's with its golden color and crisp, clean finish.

It's the Beck's family's dedication to superior quality and strict adherence to its German brewing traditions dating back to 1876 that has allowed Beck's to take off and become a global favorite, a badge of pride that Beck's still enjoys today.

Beck's Premier Light can be spotted at the country's hottest bars, restaurants and clubs, and is a mandated brand in many major national grocery and convenience store retailers. The enthusiasm for Beck's Premier Light doesn't stop there. The refreshing low calorie beer can be seen in the hands of twenty and thirty-something hipsters at dozens of Gen Art -- the leading arts and entertainment organization dedicated to showcasing the best emerging talent -- events in major U.S. cities like New York, San Francisco, Chicago, Miami and Los Angeles.

Since Beck's Premier Light hit U.S. soil in March 2005 it has been supported by a formidable national TV and print campaign, as well as a strong local radio and outdoor effort in key markets across the U.S.

Beck's Premier Light is brewed Brauerei Beck & Co in Bremen, Germany. It is available in a 12 oz non-returnable longneck bottles in 6, 12 and 24 packs, as well as on draught.

Beck's, Beck's Premier Light, Beck's Dark, Beck's Oktoberfest and Beck's Non-Alcoholic malt beverage are brewed in Bremen, Germany and Beck's continues to be the #1 German import in the United States. Formed by the combination of Labatt USA and Beck's North America, InBev USA distributes some of the world's leading premium beers, including Beck's(TM), Stella Artois(TM), and Bass(TM). As "America's Premium Beer Company," InBev USA offers a portfolio of over 20 international brands, including Labatt Blue(TM) and Labatt Blue Light(TM), as well as Rolling Rock(TM) and Rock Green Light(TM) from Latrobe Brewing Company. InBev USA is also the #1 supplier of imported draught beer to bars and restaurants throughout the country.


09 June, 2005