E-Malt.com News article: 554

Sleeman Breweries is establishing a new company in Quebec, La Brasserie Sleeman du Quebec, in order to develop the company’s sales in the province. The decision was taken after the rising demand for Sleeman’s brand in Quebec. La brasserie Sleeman du Quebec will be headed up by a separate team dedicated to the Quebec operation, under the direction of managing director, Guy J. Letourneau. Thus the new brewery will be wholly owned by Sleeman Breweries.

24 January, 2003