E-Malt.com News article: Sierra Leone: Sierra Leone Brewery Limited launches National Consumer Promotion raffle

The Sierra Leone Brewery Limited is expected to start on August 2005 the National Consumer Promotion raffle draw to reward their customers. According to Concord Times the lottery draw ends up in a final draw in which consumers will win digital video discs, 21-inch TV, a RAV4 jeep and so many other consolation prizes in November this year.

When launching the draw on August 15 at the British Council, Managing Director Dr. John Mbunu promised that his company would always continue to step-up quality and fresh product reiterating that despite the draw there would be sufficient supply in the market as they presently have 55,000 free drinks for the promotion.Raymond Uche , brewery Head of Sales, said the lottery is about to reward consumers with fantastic prizes stating that 65 outlets have been already identified in the country.

Ruffian Tucker, Brewery Marketing Manager said for every bottle bought by a customer, the individual will win a prize like t-shirt, baseball hat, wall clock, key holder-opener, sports bag, umbrella, a hand CD pouch and raffle tickets adding that about 442 prizes are up for grabs including the star prize- a jeep.


24 August, 2005