E-Malt.com News article: Kazakhstan: The most popular beer in Kazakhstan is Baltica brand

The most demanded beer in Kazakhstan is the brand “Baltica”. According to ACNielsen, the totals of the first half of 2005 show that “Baltica” beer takes more than 17% of the Kazakhstan’s beer market. During the last year the company’s sales volume totaled almost 30 million litres of beer

Over the last 3 years investment volume of the company “Baltica” in the Republic exceeded 4 million dollars.In summer of 2005 “Baltica” launched a national promo-action “Join in” in Kazakhstan that raffles off 3 motor-cars “Toyota New Camry”. Two of them have found the owners. The action lasted till August 31.

Baltica purveys its products to Kazakhstan since 2000 year. While expanding the company in the Republic, in 2004 Baltica has set up an associated company in Alma-Ata city. Operating on the Kazakhstan beer market, the company is a law-abiding tax payer. Thus, owing to Baltica
products purveyance, more than 7 million dollars have been transferred to Kazakhstan Republic’s budget.

At present “Baltica” supplies its products to 38 countries in the world. By the end of the first half of 2005 the company’s volume of exports has increased in comparison with 2004 and totaled more than 71.5 million litres. Plans for 2005 include volume of exports increase up to 135 million litres.


02 September, 2005