E-Malt.com News article: USA: Tsingtao and Monarch Import Co. extend Tsingtao Beer's import agreement in USA

China’s Tsingtao Brewery and Barton Beers' Monarch Import Company in Chicago announced on November 14 that they are celebrating the extension of the Tsingtao Beer U.S. import agreement, according to PRNewswire.

Under the renewal, Monarch Import Company will remain the exclusive importer of Tsingtao Beer for the U.S. market, Bermuda and the U.S. Virgin Islands through calendar year 2011. Monarch, a subsidiary of Barton Beers, Ltd., has imported Tsingtao since 1978 and has enhanced the brand's position as the best-selling imported beer from China and one of the top imported beers in the U.S. market. The Tsingtao Brewery is the largest brewery in China.

"We are excited about the brewery's renewed commitment and look forward to expanding Tsingtao's position and market share in the U.S. for many years to come," said Jim Ryan, Chief Executive Officer of Monarch Import Company. "We are extremely proud of our long-standing relationship with the Brewery and Tsingtao's position as the number-one imported Chinese beer in the U.S. and want to acknowledge our wholesalers, retailers and consumers for their support."

Tsingtao Beer, the number-one imported Chinese beer in the United States, is brewed and bottled by the Tsingtao Brewery in China. Monarch Import Company (Barton Beers) is the exclusive importer of Tsingtao Beer in the United States.


16 November, 2005