E-Malt.com News article: Thailand: Tawandang German Brewer searching for a site to build micro-brewery and restaurant

Tawandang German Brewery Co is searching for a location in Thailand to build its third micro-brewery and restaurant, with a budget of more than 100 million baht. No time frame was set for construction as the company feels such a huge investment needs careful consideration at a time of economic uncertainty, communicated Bangkok Post. Rama V Road is one potential location for the new venue.

The company's managing director, Supote Teerawatanachai, said the site required at least two
rai to construct a unique Tawandang hall, and at least three rai for parking. Despite slowing economic growth, Mr Supote said, the concept of Tawandang remained popular because customers got more for their money, enjoying beer, food and entertainment in one package.

Asked about anti-alcohol campaigns and the proposed new law that would ban media advertising of alcohol products, he said the impact on the company was marginal as it had not generally promoted its brand through traditional media.

The first brewery house was opened in 1999 on Rama III and broke even after two-and-a-half years. The six-rai site has an 1,800-seat capacity, with 1,200 litres of beer sold each day. The show focuses on musical theatre, and 20 million baht was invested in stage construction, decoration and production. The second branch was opened in September last year on a 10-rai plot on Ram Intra Road. It has more than 2,000 seats and the show focuses on performance art. In just three months it became popular, not only with beer drinkers, but also families. Occupancy rate of seats is 60-70% during weekdays, while at weekends it is full. 1000 litres of beer are sold a day.


31 January, 2006