E-Malt.com News article: USA: GroundFloor Media Selected as Agency of Record for Coors Light and Zima XXX

GroundFloor Media, Inc. (GFM), a Colorado-based public relations firm, reported on March 10 that it has been selected by Coors Light and Zima XXX as the new public relations agency of record. GFM was awarded the Coors Light contract following a national competitive review process.

Coors Light is Coors Brewing Company's largest-selling brand and the fourth best-selling beer in the U.S. Headquartered in Golden, Colo., Coors is the third largest brewer in the U.S. and is a subsidiary of Molson Coors Brewing Company.

"It is an honor to be asked to support the work of these extraordinary brands," said Laura Love, founder and president of GroundFloor Media. "These two wins underscore our beverage industry experience as well as speak to GroundFloor Media's brand building expertise, award-winning best practices and continued focus on results. Our team is excited to serve Coors Light and Zima XXX as they maintain focus on increasing brand awareness and increasing market share."

About GroundFloor Media

GroundFloor Media is an award-winning public relations firm and one of the fastest-growing companies in Colorado. Recently recognized by Colorado Biz magazine as one of the "Top Companies" in Colorado, GFM is no stranger to industry accolades. GFM's clients include James Avery, Molson Canadian, MX Logic, Starbucks, Tomboy Tools, The Denver Grand Prix, The 2006 Special Olympics USA National Games, TeleTech and Umbria. For more information, call 303.865.8110. For a complete list of clients and capabilities, visit www.groundfloormedia.com.


21 March, 2006