E-Malt.com News article: World: Beer is No.1 food and beverage category for growth value in the World

Data contained in ACNielsen’s most recent report on global food and beverage trends indicates that for the second consecutive year, beer is the No. 1 category for growth value in the world, according to Anheuser-Busch’s press room, February 16. Findings from ACNielsen’s 2006 edition of What’s Hot Around the Globe -- Insights on Growth in Food & Beverage Products demonstrate the overall alcohol category grew 4% with Beer/Lager/Ales making up 5% of the total with category growth value at $4 billion, $1.2 billion more than the second leading category, carbonated beverages, and $2.7 billion more than wine.

“Beer transcends cultural barriers and can be shared in any type of occasion,” said Bob Lachky, executive vice president of Global Industry Development for Anheuser-Busch. “Last year, a Gallup Poll indicated that once again, beer is America’s beverage of choice and the recent news of beer driving the category for growth value in the world further crystallizes the notion that beer is back in full, global force.”

The 2006 edition of What’s Hot Around the World - Insights on Growth in Food & Beverage Products as reported by ACNielsen looks at the fastest-growing categories and product areas across 66 key markets around the world, based on their value sales increases from mid-year 2005 to mid-year-2006. The consumers and these markets make up more than 75% of the world’s population, contributing more than 90% of the world’s GDP.


21 February, 2007