E-Malt.com News article: USA: Coors Brewing Company launches new aluminium beer can end

Ball Corporation launched its SmoothPour aluminium beverage can end on new Coors Banquet and Coors Light Vented Wide Mouth Cans, PR Newswire reported April 17.

The modified end features a large opening and a vent tube which directs airflow into the can to deliver a smoother pour and an improved drinking experience.

Through its advertising Coors and Coors Light officially proclaimed April 15, the deadline for filing income tax returns in the U.S., "National Venting Day" as it introduced the new can for its 6- and 12-packs of Coors Light and Coors Banquet.

"Both Coors and Ball have a long history of packaging innovation," said Patrick Edson, vice president marketing future profitable growth, Coors Brewing Company. "We're in constant pursuit of optimizing our delivery of Rocky Mountain cold refreshment to consumers. The Vented Wide Mouth is an innovation that helps create a can that drinks like a cold, frosty mug of beer. The Vented Wide Mouth can provides both improved functionality and a visual cue to consumers."

Coors Brewing Company and Ball Corporation are joint venture partners of Rocky Mountain Metal Container, LLC, and jointly operate Coors' can and end facilities in Golden, Colo., one of the largest aluminum can manufacturing facilities in the world. Can ends for Coors are produced in Golden, Colo., and Bristol, Va.

Ball Corporation is a supplier of high-quality metal and plastic packaging products for beverage, food and household customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 15,500 people worldwide and reported 2007 sales of $7.4 billion.


18 April, 2008