E-Malt.com News article: Denmark: Carlsberg’s new segment reporting format

Carlsberg will introduce a new segment reporting format in connection with the announcement of interim results for the first half of 2008, the company’s official site reported on July 25. The new segment reporting format reflects the structure that is used for internal reporting and follow-up on the strategic and financial targets of the Carlsberg Group.

The new segment reporting reflects the inclusion of the acquired businesses from Scottish & Newcastle plc ("S&N") as well as a broader geographic definition of North and Western Europe.

The innovation is based on the following segments:

North and Western Europe includes activities in Denmark, Norway, Sweden, Finland, the UK, Germany, Switzerland, Italy, Portugal, Poland, Turkey, the Baltics (Estonia, Latvia and Lithuania), South East Europe (Bulgaria, Croatia and Serbia), the Export and License business as well as the acquired activities in France and Greece.
Eastern Europe includes the activities in Russia, Ukraine, Uzbekistan, Kazakhstan and Belarus.
Asia includes activities in Malaysia, Singapore, Hong Kong, China, Vietnam, Cambodia, Laos, Nepal, Sri Lanka, India and Malawi.

Appendix 1 details quarterly historic segment financial figures for the beverages activities for the period 1st quarter 2006 – 1st quarter 2008. The historic financial figures are shown in accordance with the accounting policies applied by the Carlsberg Group in preparing the annual report for 2007 and the interim report for 1st quarter 2008. These historic financial figures do not include the acquired businesses from S&N.

Appendix 2 bridges the 2007 financial figures for the beverages activities based on the old segment reporting format with the new segment reporting format as well as details the illustrative pro forma 2007 financial figures for the new segments North and Western Europe and Eastern Europe. In addition to the changes in the segments following the reallocation of individual markets, the segments are affected by the acquisition of the businesses from S&N as well as the accounting consequences of the distribution of the illustrative preliminary purchase price allocation. The 2007 financial results from the acquired businesses as well as the applied illustrative preliminary purchase price allocation is based on the Carlsberg Rights Issue Prospectus dated 15 May 2008, and thus not updated since, and thus with the limitations, uncertainties etc. stated in the prospectus.

The segment "Other activities", that is, non-beverages, remains unchanged.



29 July, 2008