E-Malt.com News article: Canada: Brick Brewing’s Red Baron beer temporarily available in a 15-pack at a tempting price

Brick Brewing Co. Limited has reintroduced its hot-selling Red Baron label in a convenient 15-pack priced at only C$18.25 plus deposit for a limited time.

"Red Baron is one of Ontario's fastest growing brands and we've been astounded at its explosive growth in popularity amongst Ontario beer drinkers," said Sean Dennis Director of Marketing, Brick Brewing Company. "The reintroduction of the 15-pack along with our 24-pack gives Ontario beer drinkers two convenient ways to enjoy a locally brewed beer at a fantastic price from right here in Ontario."

The reintroduction of the 15-pack will encourage trial amongst new beer drinkers attracted by the beer's word-of-mouth praise and the clear glass bottle. Red Baron, a part of the Brick Brewing portfolio for over two decades, has experienced 10 fold growth since the packaging was revamped late last year, backed up by an aggressive new marketing campaign.

"Consumers are increasingly attracted to buying a premium-quality craft beer that is locally brewed, by Canadians for Canadians" said George Croft President and CEO, Brick Brewing Company. "Brick is the largest Canadian owned brewery in Ontario. The 'buy local' movement has benefited our premium and value craft brews, such as Waterloo Dark, Formosa Springs and Laker."

Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery.


31 July, 2009