E-Malt.com News article: 1711

Belgian brewing force, Interbrew, The World's Local Brewer©, announced on October 23 that the 7th edition of the Stella Artois® World Draught Master Competition brought together a selection of the best bartenders for a final contest, which took place on October 23rd, 2003 at Hotel Le Plaza in Brussels, the capital of the beer loving community. Originated in 1997, the Stella Artois® World Draught Master 2003 has been attributed to Kerrie-Ann Watts - Australia (1st place winner), Saleh Setiawan - Dubai (2nd runner-up) and Kevin Barbry - France (3rd runner-up). Bartenders from 20 countries competed in the final.

The Stella Artois® Draught Master 2003 puts in competition the best bartenders from the 5 continents, rating their tapping skills, bottle-pouring skills and table-serving protocol. Every step of the perfect pour is carefully scrutinised and scored by a team of expert judges from 6 countries. The winner receives a free trip to the destination of his/her choice anywhere in the world. Two runners-up each receive a free trip to anywhere in Europe.

Stella Artois®, one of the powerhouse brands in Interbrew's international portfolio, is promoting the richness of the Belgian beer culture all over the world and leads since 1997 the way with a world contest for the beer-pouring ritual. With this contest, Interbrew underlines its commitment to quality, not only of the product itself, but also with respect to the way it is served and presented to the consumer.

The participants to this year's edition came from: Australia, Belgium, Bulgaria, Canada, Cyprus, Czech Republic, Dubai, France, Greece, Hong Kong, Hungary, Israel, New Zealand, Romania, Russia, Singapore, Spain, The Netherlands, Ukraine and the USA.



24 October, 2003