E-Malt.com News article: Canada, AB: Molson Coors pulls high alcohol beer from Alberta market

Molson Coors Canada is pulling a low priced, high alcohol lager from the market in Alberta, Canadian Beer News reported on February, 18.

Carling Black Label Big 10 is a 10.1% abv lager packaged in 1.18 litre (40 oz.) bottles that are sold in corner stores for just over 5 Canadian dollars. The high alcohol content means that a single container is roughly equivalent to seven 355 ml cans or bottles of standard strength beer.

Shipments of Black Label Big 10 to retailers in Alberta have stopped, and once the current supply has sold through, it will no longer be available in the province.

It’s unknown, however, if Molson intends to drop the brand – or similar strong discount brands, such as Molson Dry 10.1 – in other provinces where they are available.


22 February, 2012