E-Malt.com News article: USA, TX: Deep Ellum Brewing Co. releases beer in bottles

For the first time, the up-and-coming Deep Ellum Brewing Company (DEBC) have their bottles sold commercially, dallasnews.com reported on September, 21.

At four Sigel’s locations and Spirits Liquor Company in Deep Ellum, 185 cases of beer went on sale.

“That’s definitely not a lot of beers, so people will need to get it quickly,” said Tait Lifto, brand and sales manager for the brewery.

The beers for sale are DEBC’s Farmhouse Wit and Rye Pils. They will have Deep Ellum IPA and Double Brown Stout available in bottles by the end of the year.

Before now, DEBC beer was only available at bars in DFW and Denton, by keg at specified locations, through a sample at the brewery during DEBC’s Thursday night tours, or by filling up a growler at select Whole Foods locations.

Selling bottled beer is a huge step for the brewery, Lifto said. “Most of the breweries we talk to, bottling is half of their business, period,” he said. “When you’re doing draft only, it’s a static market: You have to go to that place to enjoy the beer.”


26 September, 2012