E-Malt. E-Malt.com News article: 2316

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E-Malt.com News article: 2316

Guinness USA announced on March 9 the arrival of Smithwick's Irish Ale to the United States, just in time to be enjoyed on St. Patrick's Day. This is the first time that Smithwick's, Ireland's oldest and most popular ale, will be available in the U.S. Brewed by the same makers of Guinness and Harp, Smithwick's is inspired by John Smithwick's original recipe, which was first brewed at St. Francis Abbey in Kilkenny, Ireland. St. Francis Abbey has been in operation since 1710, making it one of Ireland's oldest breweries.

"The Irish tradition of brewing is world renowned, and the introduction of Smithwick's to the U.S. market further demonstrates Diageo - Guinness USA's commitment to expanding an unmatched portfolio of Irish beer brands," said Patrick Hughes, Diageo brand manager. "We are proud to add the exceptional Smithwick's ale to the stellar line up of Guinness stout and Harp lager that we offer to the U.S. adult consumer."

Smithwick's is a clean, refreshing amber ale that maintains a fine balance of specialty bittering hops and roasted barley to deliver a slightly sweet malt profile with moderate bitterness. Made from the finest of all natural ingredients, Smithwick's is crafted with dedication by the brewers of Guinness.
Smithwick's will be available in draught form in hundreds of Irish pubs across the United States. Key markets include New York, Boston, Chicago, San Francisco and Los Angeles.

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Jose Cuervo, Tanqueray, Captain Morgan, and Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).


12 March, 2004

   
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