E-Malt.com News article: Belarus: Heineken to optimize its beer and kvass production capacities

Heineken plans to optimize the beer and kvass production capacities in Belarus by the end of 2013, BelTA reported on August 29.

"We are planning to relocate part of the production equipment from the Rechitsa brewery to Bobruisk where the production of beer and kvass will be concentrated. A malt plant, a warehouse and a distribution center will be left in Rechitsa, which will ensure the company's presence in Gomel Oblast,” said the company.

As a result, Heineken expects that the operating efficiency will be increased and the favorable conditions will be created for further investment in Belarusian business. The planned changes will not affect the production and brand portfolio, the company has assured.

Heineken plans to start acting on its plans already in September and complete them by the end of this year.

Heineken N. V. arrived on the Belarusian market in December 2007. In Belarus Heineken operates two production sites: Heineken Breweries (Bobruisk) and Rogachev Concentrated Milk Factory (Gomel Oblast).

In Belarus Heineken produces licensed and Belarusian beer: Bobrov, Rechitskoye, Dnepro, Zlaty Bazant, Gosser, Doctor Diesel, PIT and kvass Khatni.


30 August, 2013