E-Malt.com News article: South Africa: South Africa’s thirst for craft beer growing every day

South Africa's beer market has undergone some noticeable changes over the last few years. The country, dominated by commercial lagers, has started to develop a thirst for craft beer, and the number of microbreweries in the country has quadrupled in just four years, Voice of America reported on October 29.

South Africa has long been a beer drinking country. South African Breweries the second largest brewery company in the world, owns brands like Miller and Foster's, and national brands like Castle and Hansa.

For years, those beers dominated liquor store shelves and the bar scene. Tastes have evolved, though, making way for a craft beer boom.

"And there was a big move a few years ago, toward artisanal products in farmers markets. People wanted to try locally produced cheese and bread and jams and chutneys and all of this kind of thing. A lot of people attribute the craft beer boom to these kinds of markets," said Lucy Corne, author of the book African Brew. She said four years ago, there were about 15 or so microbrews in the country. Today there are roughly 70 craft breweries. That could reach 100 by next year.

Along with the foodie movement, Corne said craft beer is about image as well.

"There's this company called Brewers & Union - they imported beers from Germany and Belgium," she said. "They made it very hip to drink craft beers and that played a huge part, because the hipsters sort of cottoned on to it. In Cape Town, the hipster culture is huge… It exploded it then. People see the hipsters drinking it and say 'ooh, this is cool, I'll do this.'"


30 October, 2013