E-Malt.com News article: Canada, ON: Craft brewery to be launched in Sault Ste. Marie early next year

A craft brewery, Union Jack Brewing Company, is being launched early in the new year in Sault Ste. Marie.

The recent Naturallia conference, hosted by the Sault Ste. Marie Economic Development Corporation and the Sault Ste. Marie Innovation Centre, helped the brewery with its testing, Local2.ca reported on November 2.

Head brewer, Jeff Jack, a local emergency room RN by day and night, had produced seven different prototypes, and the conference attendees were asked to help work out a flagship product.

“In talks with the LCBO and The Beer Store, they’ve suggested that we concentrate on one flagship product to launch in their stores, and this conference was the perfect venue to focus our attention,” said Union Jack Brewing President and local pharmacist, Jordan Jack.

As the City looks to revitalize the west end of Queen Street and Gore, this comes at an opportune moment.

"We’re hoping to use Sault Ste. Marie as a sort of beer incubator,” said Jeff. “We feel that what works here should be transferable to the rest of the province. Although we do not intend to open a bar on site, we will encourage the public to come down and try my latest creations.”

As for packaging, the company will launch with 473 ml cans, along with kegs and potentially draft balls.

As for the lead products, Union Jack Brewing hasn’t decided yet.

Going forward, Union Jack Brewing will be further testing products before the expected 2014 launch.




06 November, 2013