E-Malt.com News article: UK: AB InBev to launch rum-flavoured Cubanisto beer this month

A rum-flavoured beer, named Cubanisto, will be launched by AB InBev this month, Morning Advertiser reported on March 5.

The 5.9% ABV spirit-beer, inspired by the Caribbean, is purported to taste of “citrus, orange zest and lime” and have the “aroma of caramelised cane sugar and treacle”.

AB InBev UK’s senior brand manager Emily Kraftman said: “Cubanisto is a brand waiting to be discovered by tech-savvy trend setters, and enjoyed when socialising and celebrating with friends. AB InBev has a track record of launching successful innovations, with Stella Artois Cidre in the UK being a great example. “

Cubanisto will be available in 330ml UV-light sensitive coated bottles and will be showcased in the on-trade, with bottle glorifiers, stencils and illuminators to make it “perfect for nightlife occasions”.

“There will be secret consumer experiences which can only be unlocked through social media, and new technology will be used to enable fans to gain access to exclusive content,” the company added.


07 March, 2014