E-Malt.com News article: South Korea & China: Korean beer exports to China aided by interest in Korean drama series

Korean beer exports to China have shot up over the past year with analysts attributing the spike to the popularity of Korean drama series in Asia's largest economy, Arirang News reported on April 14.

Korea's Ministry of Agriculture, Food and Rural Affairs says beer exports in March rose by over two-hundred percent compared to the same period last year, to over one-million U.S. dollars.

A ministry official says the growth was driven by the popularity of home delivered fried chicken and beer sets that were popularized by a recent Korean drama show.

Meanwhile, total agricultural exports to China last month jumped nearly seven-and-a-half percent from the same month last year.


16 April, 2014