E-Malt.com News article: Uganda: Newly launched low cost beer expected to create jobs for about 5,000 farmers

Proponents of the newly launched Ngule beer say the brand will create jobs for about 5,000 Uganda farmers by providing market for their produce, All Africa reported on January 24.

Uganda Breweries Limited (UBL) and Majestic Investments, the investment arm of Buganda Kingdom, last week officially signed an agreement to produce a low cost beer that, they say, will reduce on the level of illicit alcohol consumed on the market.

Speaking at the signing ceremony, Buganda Prime Minister Charles Peter Mayiga said the beer will create jobs for the farmers who grow cassava, one of the raw materials used in the production of the beer.

The partnership with UBL, he said, is aimed at promoting the income levels of the people and also address key social concerns like health of the people who cannot afford the expensive safe beer brands.

Mr Mayiga added that the true meaning of culture is reflected in the economic and social wellbeing of the people.

UBL managing director Nyimpini Mabunda said Ngule is the most affordable beer in its category which was a deliberate decision by the breweries to get more Ugandans to consume formal beer, thus moving away from the illegitimate, poor quality and potentially hazardous alcohol.

"The beer will woo drinkers of deadly concoctions to a more hygienically prepared brew. It will also create more employment in the rural areas where the beer is sold making it more affordable," he said.


27 January, 2016