E-Malt.com News article: Russia: Sun Interbrew launches a new brand, Tolstiak Krepkoye

Sun Interbrew announced on October 13 the launch of a new brand in SUN Interbrew portfolio.
The new brand in Tolstiak portfolio – a light, super-strong beer which has no analogies on the Russian market. Brewing process is based on low-carbohydrate beer technology which makes Tolstiak Krepkoye very easy to drink despite high gravity and alcohol content.

Tolstiak Krepkoye is bottled in 1.5l PET bottles. Its gravity is 16%, alcohol content – minimum 8.2%.

Tolstiak Krepkoye is already in the national distribution chain. The launch of the new beer will be supported by a national TV advertising campaign.

SUN Interbrew Limited (SIL) is the second largest brewer in Russia and the market leader in Ukraine. The company was set up in 1999 as a strategic partnership between InBev, the No. 1 global brewer, and the SUN Group, operating in the region since 1958, and in the beer sector of Russia and CIS since the beginning of 1990s. Now SUN Interbrew is a full member of InBev’s group of companies who own an almost 100% economic interest in SIL. SUN Interbrew has production facilities located in 9 cities in Russia and 3 in Ukraine and its own distribution network. The company’s main brands are Stella Artois®, Beck’s®, Staropramen®, BRAHMA®, Sibirskaya Korona, Tinkoff, Klinskoye, T, Tolstiak, Chernigivske, Rogan, and Yantar

Tolstiak is a quality Russian beer with characteristic rich flavour and distinct hops scent. This trademark was first brewed in Saransk in May 1996 and afterwards it grew popular across the country.


18 October, 2005