E-Malt.com News article: USA: Miller Brewing Company System surpasses $1.5 Million contribution for Red Cross Hurricane Relief

Miller Brewing Company announced on October 31 that its system has contributed $1,533,720 to the American Red Cross hurricane relief fund, exceeding its original $1.5 million commitment with support from its employees and distributor partners.

"The American Red Cross is a trusted leader in helping rebuild the lives of those impacted by disasters," said Norman Adami. "It gives me great pride that our Miller system stepped up and exceeded our contribution commitment to these critical relief efforts."

Miller began its American Red Cross fund drive in early September to support relief efforts for Hurricane Katrina. The company quickly made an initial cash donation of $500,000 and committed to match donations from Miller employees and distributors, up to an additional $500,000. That dollar-for-dollar match has now been met -- and surpassed -- with employees, consultants, retirees and distributor partners donating $533,720 to date.

Miller also donated 47 truckloads of water (approximately 631,680 bottles) to aid relief efforts for Hurricanes Katrina and Rita. Following landfall of Hurricane Wilma last week, Miller is shipping an additional 9 truckloads of water from its Albany and Fort Worth breweries to impacted areas in south Florida. Miller will continue to produce and ship water and assist with relief efforts as needed.

Committed to creating strong communities across America, Milwaukee-based Miller Brewing Company invests millions of dollars each year through community initiatives, taxes paid and local goods and services purchased. The company's platform for corporate social investment and community partnership is Miller REACH™, which focuses on five primary causes: Responsibility, Employment, AIDS/HIV, Cultural Diversity and Heritage Initiatives. Miller is the oldest major brewer in America, celebrating its 150th anniversary in 2005, and is a wholly owned subsidiary of SABMiller plc, one of the world's largest brewers.


04 November, 2005