E-Malt.com News article: USA: Berry Champagne Ale - Heartland Brewery’s response to women tastes

New York City's Heartland Brewery has designed a new brew just for the feminine palate-Berry Champagne Ale. Made with red raspberry puree, a touch of ginger, some pomegranate oil and special Belgian yeast that creates a dry effervescent finish, this is the beer with a sweet, crisp taste specially crafted for women, reads a company recent press release.

“There is no doubt hat more and more women are drinking and enjoying beer-actually 30 percent of all beer is consumed by women-but it’s still perceived as primarily a man’s drink,” said John Bloostein, owner of Heartland Brewery which has five locations all in Manhattan. “I thought it was time to focus on what most women like – a fruiter, sweeter drink with a bubbly champagne-like quality and we’ve achieved our goal with Berry Champagne Ale.”

Designed for female non-beer drinkers who usually go for Cosmos, mixed drinks and wine, the Berry Champagne Ale is pink in colour and well balanced with fruit, sweetness, hops and barley malt. Brewmaster Kelly Taylor, who has been designing beers for Heartland Brewery for more than eight years, believes great taste will win over the girls.

“The raspberry adds a sweetness with a tart edge, keeping the after taste short and refreshing”, said Taylor, creator of Berry Champagne Ale. “The pomegranate adds a little mixer fruit character in the aroma, to give extra depth. This beer is booth complex and easy drinking-a perfect combination to win over the ladies.”

The new brew will be served in a over-sized custom-designed champagne flute with a colourful wraparound illustration of ladies legs in high hell shoes and fish net stockings-in the module of the famous Can-Can dancers from the Moulin Rouge in Paris.


05 May, 2006