E-Malt.com News article: USA, FL: Doc’s Hop Shop brewery to permanently close its doors at the end of the month

It’s the end of an era for Doc’s Hop Shop, a downtown Pensacola brewery that will be permanently closing its doors at the month’s end at 500 E. Heinberg St., Pensacola News Journal reported on September 11.

“After years of pouring pints, sharing laughs, and building a community around great beer, our very own Doc is officially retiring. Doc’s Hop Shop will be closing its doors on September 30th,” Doc’s Hop Shop shared in a social media statement. “We can’t thank Pensacola enough for all the love and support you’ve shown. Come raise a glass with us before then and help celebrate Doc’s retirement! Doctor’s orders.”

The brewery replaced the former Gulf Coast Brewery in 2022, led by co-owners and father-and-son duo Steve Moehle and Rob Moehle.

Steve spent 28 years as a family doctor in Pensacola, but most everyone knew him as “Doc.” When retirement wasn’t all it was cracked up to be, he started on a new, hobby-forward career venture alongside his son, leaning into puns such as the “Two Pils Pilsner” to align with the theme.

The brewery was redesigned to give a nostalgic, old-school atmosphere paired with craft beer. Some of the stand-outs included their raspberry wheat brewed with fresh raspberry puree, the Gulf Coast Blonde, Shark Bite IPA and Doc’s Mexican Lager,

“We spent a lot of time thinking about — what do you call a place? And it was about making sure that the name was obviously reflective of us,” Rob told the News Journal in a previous interview. “I was trying to envision the things that I really liked about growing up on the Gulf Coast. It was driving to the little convenience stores — parents were buying beers and Styrofoam coolers. Coca Colas and bologna sandwiches. So much of the branding is really about trying to create a vintage look.”

Now, Doc’s is calling on customers to help them clear out their inventory, offering specials while supplies last, such as $5 pints, $5 six-packs, $100 half barrels and $50 quarter barrels.


11 September, 2025