E-Malt.com News article: India: United Breweries launches Kingfisher Smooth Strong Premium Beer in Maharashtra

United Breweries Limited has launched Kingfisher Smooth Strong Premium Beer in Maharashtra, expanding its presence in the mainstream strong beer segment ahead of the peak consumption season, TipRanks reported on March 31.

Initially available in Mumbai and Pune from March 31, 2026, the product will roll out across the state from April at multiple price points and pack sizes.

The variant, brewed with imported hops and no added sugar, targets consumers seeking a smoother yet strong beer, following positive responses in Rajasthan and Karnataka. By scaling Kingfisher Smooth in a high-growth market with a large retail footprint, UBL aims to deepen Kingfisher’s portfolio, broaden consumer choice within strong beer, and reinforce its competitive position in India’s key beer regions.

United Breweries Limited, headquartered in Bengaluru and part of the Heineken group, is India’s largest beer manufacturer with a portfolio spanning beer, packaged drinking water, soda, and non-alcoholic beverages. Its flagship Kingfisher range and international brands such as Heineken, Amstel, and Heineken 0.0 position the company strongly across mainstream, premium, and zero-alcohol segments in the domestic market.


01 April, 2026